[APW Exclusive Interview] The story of SEKAI NO OWARI- Happiness is hard-fought
SEKAI NO OWARI is a name that is mostly unheard of in the Western world. However, step foot into Japan, and what one will soon realise is that they are a J-Pop phenomenon and household name; much like Taylor Swift in the sphere of Western music. Coming together in 2007 and initially playing to no more than 15 people in an abandoned warehouse, the band which consists of Nakajin, Fukase, Saori and DJ Love officially debuted in 2010 and solidly accumulated in success before rising to meteoric fame with their hit single “RPG” in 2012, which has over 96 million hits on YouTube to date. Playing to sold-out venues such as the legendary Nippon Budokan and Nissan Stadium, and with more than a couple chart-topping singles and awards under their belt, the band is well-equipped for their upcoming debut into the US music industry. However, the funky and eclectic indie-pop band didn’t exactly breeze their way out of obscurity to become one of the most popular bands in Japan. Theirs is a story of tumultuous times, new beginnings and self discovery, showing us that their happiness and success was anything but easy.